Rewind Vintage Affairs

Rewind Vintage is one of the first online destinations for premium vintage handbags and collectible pieces in the UK.

They had low engagement and no social media strategy. They weren't getting any sales or queries from their social channels. Working with them, I recognised that showing the products in an authentic, yet artistic way drove users' interest and attention. I avoided polished ad-like posts and created content that honours the exclusivity of the product while maintaining a friendly tone of voice and a sense of humour. Valuable yet inspirational content sparked engagement and shareability.

Since I started managing the account, the brand has had a 21% growth in followers, reached over 14 million profile visits, and increased product queries and sales from social media.