Vakrat

Vakrat is a newly opened luxury hair and beauty salon in the heart of Hampstead, London.

The objective was to establish the salon as an expert in the local industry and drive bookings. I led the social strategy and creative direction, focusing on building credibility through elevated, editorial style content that combined expert insights with aspirational visuals. This positioned Vakrat not just as a service provider, but as a high-end beauty destination.

This approach grew an engaged local community, resulting in 20.5%+ follower growth and consistently fully booked days.