Who Icons

Who Icons is a newly launched luxury tableware brand focusing on iconic fashion figures represented via unique fashion illustrations

We started with zero followers to grow the brand by building a community of fashion and design enthusiasts who would turn into website leads.

We reached our target audience by mixing two types of content: shareable, carefully curated rare footage of the featured icons portraying their personalities, and inspirational, in-house created content featuring the unique product in an inspiring setting.

In the past few months, we have reached over 1.1 million organic impressions, and 513,000 profile visits.